RC Cola, one of Philippines' popular softdrinks brands, brings to the country its newest endorser - Kim Bum of the phenomenal hit Korean series Boys Over Flowers.
Bum, who is popularly know to many Pinoy as Yi Jeong arrived in the country Wednesday morning to become the latest endorser of the softdrink brand and shoot a commercial with the Kapamilya actress Maja Salvador.
"Maja and Bum are both perfect image of the RC Cola because their personalities and qualities represents well our product. Maja is fun-loving yet maintains simplicity despite her booming career while Bum maintain his feet flat on the ground and is still very approachable even becoming more popular in the whole Asia." said Rizza Alfonso, RC Cola Senior Marketing Services Manager.
Maja and Bum's talked about commercial will premiere on October 11, Sunday, right before ASAP '09 on ABS-CBN.
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